Precision Opinion

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Precision Opinion

101 Convention Center Drive
Plaza 124-125
Las Vegas, NV 89109 USA

: 702-483-4000
FX: 702-483-4100


Jim Medick

Matt McCoy
Executive Vice President

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Business Type
  • Data Collection - Qualitative
  • Data Collection - Quantitative
  • Field Management
  • Focus Group / Qualitative Facility
  • Online Research Services
  • Online Surveys
  • Qualitative Consultant/Moderator
  • Related Support Services
  • Research Supplier / Provider
  • Transcription Services
Data Collection Methodologies
Qualitative/Recruiting Services and Facilities
• Central Location Testing Facility (CLT)
• Focus Group Facility
• Home Use Test/Product Placement
• Recruiting
• Usability Lab
• Video Streaming Services
• Telephone Data Collection
Quantitative Data Collection Services
• Computer-Assisted Personal Interviewing (CAPI)
• Computer-Assisted Telephone Interviewing (CATI)
• Interactive Voice Response (IVR)
• Internet/Web Based Surveys
• Predictive Dialing/Autodialers
• Programming of CAPI/CATI Interviewing
Interviewing Specialties by Audience
• Medical Professionals
• Mock Jury/General Opinion
• Multi-Lingual Interviewing
Related Services & Providers
• CAPI/CATI Software
• Internet/Web Based Survey Software
Research Methods
• Business-to-Business
• Government
• Political Polling/General Opinion
• Taste Tests/Sensory Tests


Precision Opinion for the past 20 years has been the most prestigious name in market research. Compliant with HIPPA, FISMA and ISO 20252, the Las Vegas based company provides high-tech quantitative data collection services via phone and the internet. Qualitative research is conducted at the state-of-the art Las Vegas focus group facility Precision Focus+. Precision Opinion Phone is home to 500+ CATI stations and methodologies include landline, cell, IVR, online and multi-mode. The patent pending Precision Opinion Online platform incorporates a cost effective flat fee pricing structure. Precision Opinion’s Focus+ offers 3 modern focus group suites, IDI rooms and a 48-seat movie theater. Precision Opinion is headquartered in a 30,000 sq.-ft. progressive facility 100 yards from the world-famous Las Vegas Strip.

Central Telephone Facility
# Stations: 500
International Coverage: Yes
CATI Stations: 500 with Voxco software
Multi-Lingual Interviewing: Spanish, Cantonese, Mandarin, and Chinese.  
In-House Tabulations: Yes
In-House Programming: Yes
Recruiting Services
Recruit for: focus groups
central location studies 
Recruiting in-house: 15 recruiters on staff 
Database available: 50000 names
Opt-In for:  
Recruit for:  
Study Types Recruit for: consumer
Description: Precision Opinion's professionally trained full time recruiters maintain the highest industry standard for recruit integrity.
Focus Group Services
Facility Location: office building  
Miles from Airport: 5  
# Rooms: 6 focus group rooms
Internet Access: Yes  
Usability lab: 25 PCs with internet access  
Focus Group Moderators: Yes
One-on-one, In-depth interviewers: Yes
Focus Group Room(s):  
Room 1: 25.5 ' x 20 ' - 48 seats
Room 2: 15 ' x 21 ' - 14 seats
Room 3: 15 ' x 25 ' - 16 seats
Room 4: 15 ' x 25 ' - 12 seats
Room 5: 8 ' x 7 ' - 2 seats
Room 6: 8 ' x 7 ' - 2 seats
Description: Offerings span the testing of television pilots/movies in a 48-seat theater; product placement services; three focus group and two IDI suites with private client lounges and Vegas-style catering.
Central Location Testing Facility
Test Kitchen: Yes 
Viewing Capabilities: Yes
Computer/tablet/devices: 25 computer/tablet/devices with CATI software
Internet Access: Yes
Description: Precision Opinion Focus+ offers a commercial prep kitchen for prepackaged and repackaged service needs. The facility includes four microwaves, a commercial refrigerator/freezer, and experienced staff.
Off-Site/Remote Interviewing
Remote/Field Interviewing: For On-Site Assignments
Description: Precision Opinion Focus+ provides CAPI field data collection which is an economical alternative to paper/pencil data entry.
Research Software
Computer-Assisted Personal Interviewing (CAPI): Voxco and Survey Systems  
Computer-Assisted Telephone Interviewing (CATI): Voxco  
Statistical Analysis: SPSS  
Tabulation: SPSS  
Web Survey (CAWI): Precision Engage